Wholesale & B2B Tradeshows Best Practices | Handshake Blog

Sales, marketing and tech knowledge for wholesale brands and salespeople.

Booth Design Ideas to Help You Stand Out at Trade Shows

April 19, 2018 by Monica Orrigo

Anyone who’s attended a trade show can tell you that they are essentially competitions for limited amounts of attention, and all that one-upmanship can be a little overwhelming. Fortunately, there is a definite method to trade show madness. We’ve outlined tips on pre-show marketing, preparation, booth staff training, lead generation, and guerilla marketing. In this post,…Read more

The Purchase Order App: Customer Expectations

October 17, 2016 by Elizabeth Scolari

Many manufacturers and distributors must decide whether or not to offer a purchase order app to their B2B customers. This decision can impact the future of their business. After all, the world of procurement has changed quite a bit since the days of paper purchase orders. Today’s buyers are increasingly moving toward mobile devices and…Read more

Trade Show Solutions Your Brand Can’t Live Without

September 23, 2016 by Elizabeth Scolari

Manufacturers and distributors with a presence at trade shows often face the challenge of determining which trade show solutions they need for success. Exhibiting at trade shows is a complicated proposition, one that requires brands to perform a variety of tasks, such as event planning, lead gathering and capture, and closing sales. Because there are many…Read more

Trade Show Exhibitors: How to Keep Your Trade Show Marketing Fresh

September 9, 2016 by Johnny Marx

Trade shows are all about being noticed, and this can’t happen without staying on top of your game. In a study at the end of 2015, Exhibit Surveys found that 64% of trade show attendees were not existing customers of the trade show exhibitors they visited, and 38% stated that their visit influenced their purchase intent….Read more

Top Trade Show Technology Trends to Transform Your Next Show

July 18, 2016 by Daniella Shtemberg

Technology has infiltrated every aspect of modern business, and trade shows are incorporating innovative techniques, like never before. Companies are now in direct competition to see who can offer the latest and greatest trends in their booth, while still getting their message across. Technology allows most exhibitors to benefit from fresh leads, and 82% of…Read more

Debunking 6 Tradeshow Marketing Myths

April 6, 2016 by Monica Orrigo

In ancient times, people found long ivory horns washed up on ocean beaches and wondered what creature could have left behind such a beautiful object. From this, the legend of the unicorn––a mythical flying horse with a horn on its head––was born. In reality, the horn came not from a mythical creature at all, but…Read more

A Logistical Guide to Exhibiting at an International Trade Fair

April 4, 2016 by Guest

This guest post comes from Collin Mohler of nEventum, an international group of portals specializing in trade shows and events.  If you’re reading this, you are probably considering or have just recently booked your first trade show overseas. Congratulations! You’re taking an incredible leap to expand your international presence. The business opportunities abroad are vast and…Read more

9 Common Trade Show Mistakes & How to Avoid Them

April 1, 2016 by Sarah Leung

Trade shows are a huge part of many manufacturers’ and distributors’ marketing budget, and there’s huge pressure to succeed at these events. So what are some of the biggest trade show mistakes that exhibitors make? In this article, we outline nine common missteps and how to avoid them. 9 Common Trade Show Mistakes 1. Underestimating the…Read more

What is Drayage? 5 Ways to Lower Your Trade Show Costs

March 31, 2016 by Sarah Leung

Exhibitors expect to pay freight costs for shipping their booth materials to each and every trade show. What they may not be expecting is that once their exhibit arrives at the show, there are additional costs to unload and move it to the exhibit space––and to move it out after the show. These unexpected costs…Read more

Experiential Marketing: 4 Ways to Wow Crowds at Your Next Event

March 28, 2016 by Mandy Movahhed

As wholesale brands seek ways to expand audiences at trade shows and elsewhere, one tactic worth considering is experiential marketing. Experiential marketing can be defined loosely as messaging you can touch, feel, or view in a physical space. If this sounds like an idea you’ve heard before, you’re right: experiential marketing has been around for…Read more