Finding a solution that would replace the company’s clunky Excel order form and eliminate the need for Excel in key business processes.
Bakker Made with Love’s Excel order forms have been replaced by an intuitive, image-rich order writing interface that makes it easier to upsell and send order confirmations to customers.
Temporary trade show booth personnel can begin selling without any extensive training.
Without the need to enter orders into Excel after a trade show, the company can move to production much more quickly.
Led by Aga Rehfeld and David Bakker, Bali-based lifestyle and accessories brand Bakker Made with Love currently runs a global supply chain that includes countries like France, Poland, and India. The company is in high demand especially in Europe, rapidly gaining new business through trade shows and simple word of mouth. Almost two years ago, however, the company realized that there was something holding them back: Excel order forms.
Each of Bakker Made with Love’s 750 SKUs are handmade in small quantities. One of their biggest challenges arose from the fact that they were using an Excel order form that had every single one of these 750 SKUs printed on one sheet of paper. The order form was a mass of text, with no indication of what a particular product looked like or even was.
Because Bakker Made with Love has a relatively small full-time team, they would hire temporary staff to help at busy yearly trade shows. It was impossible, however, to give these new booth personnel the ability to memorize which products corresponded to the SKUs on the order form, no matter how much product training was given in advance.
After the show, it took two weeks to enter order information back into Excel and send a PDF version to customers as an order confirmation. That PDF would include only product names, quantities, and prices. Any information about available patterns or visuals of the actual item couldn’t be easily added.
Bakker Made with Love needed an intuitive order writing process that would allow their temporary sales teams to quickly find products and understand their overall line. After some research, they discovered Handshake. The night before a big trade show, Rehfeld downloaded and tested the app, compiled product and customer data, and imported it into Handshake. “Within four hours, it was all done and dusted. Explained and used. And the moment we had the app in our hands and showed it to reps who’d never worked with it, it took them less than five minutes to understand how it worked,” she says.
Since then, Bakker Made with Love has seen huge changes in their operational efficiency. If a particular product is not on display at the actual show, customers can see high resolution images in the company’s digital catalog (this also makes it much easier for the sales team to upsell new colors and patterns). After leaving the booth, customers get their order confirmations right away, along with product details and color images. Furthermore, if a customer isn’t interested in placing an order during the show, the Bakker Made with Love team uses Handshake’s interactive quotes feature to draw up a customized list of products they’re interested in, which the customer can later modify and confirm at their convenience.
This has been a huge boon to the business. Because Bakker Made with Love works with small, local workshops to hand-make their products, getting to production as quickly as possible can make all the difference. In the past, production wouldn’t start until a month after a trade show. Now, just a few days after a show, production can begin.