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The Handshake Difference
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Solving real business challenges
Monserat de Lucca needed a solution to write orders faster and engage with more customers, especially at the many trade shows they attend throughout the year.
An Interview with Monserat de Lucca
Learn a little more about a day in the trade show life of LA based accessory brand Monserat de Lucca, and how writing orders on iPad and iPhone at tradeshows has impacted their business.
HS - What do you sell, and who do you sell to?
MDL - We sell leather handbags and brass jewelry to boutiques across the world as well as major retailers like Nordstrom, Urban Outfitters, Free People and Anthropologie.
HS - What is your yearly trade show schedule?
MDL - We sell all over the world and we sell at trade shows across the country throughout the year. We are in NYC 6 times a year, and we also show in Las Vegas, Los Angeles, Chicago, Texas, and most recently Miami.
HS - What’s your biggest sales challenge?
MDL - The biggest challenge is often the plethora of customers that we cater to. Every buyer has a different clientele, and while it is so much fun determining what product will work best for their clientele, it doesn’t come without some challenge.
HS - Tell us about a typical day at a trade show.
MDL - While showing at trade shows, we have a constant flow of customers coming into our booth to place reorders or to introduce our line to their store. A typical day is spent working with our customers helping curate the best selection for their stores.
HS - How do you use Handshake at trade shows?
MDL - Handshake is an integral part of our selling process while working with our customers. We use it mainly for order taking, but it has been a resource for looking up previous orders when buyers have questions or need help making a decision.
It also eliminates moving around with a cumbersome clipboard and pen, and frees us up to help model and create stories for the buyers. Once we are taking the order, with one touch of a finger, the order is started and the buyers are able to move through their selections more quickly.
With pen and paper, you have to slow down the process a bit to write down all the information. With Handshake, we can work at the buyer’s pace and allow ourselves to engage with them more. It’s a lifesaver!