Monserat de Lucca is an internationally recognized brand that designs handbags, jewelry, and other fashion accessories.

Industry:

Fashion

Headquarters:

Los Angeles, CA

With pen and paper, you have to slow down the process a bit to write down all the information. With a mobile order writing solution, we can work at the buyer’s pace and allow ourselves to engage with them more. It’s a lifesaver!

Elizabeth Brooks
General Manager
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Trade Show Life - Monserat de Lucca

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THE CHALLENGE:

Monserat de Lucca needed a solution to write orders faster and engage with more customers, especially at the many trade shows they attend throughout the year.

THE RESULTS:

Handshake has become an integral part of Monserat de Lucca’s sales process.

Sales reps now have a mobile resource of information to sell strategically and offer a more personalized experience to each customer.

Orders are written much faster, and reps have more time to better manage heavy traffic at trade shows.

THE STORY:

AN INTERVIEW WITH MONSERAT DE LUCCA

Learn a little more about a day in the trade show life of LA based accessory brand Monserat de Lucca, and how writing orders on iPad and iPhone at tradeshows has impacted their business.

HS - WHAT DO YOU SELL, AND WHO DO YOU SELL TO?

MDL - We sell leather handbags and brass jewelry to boutiques across the world as well as major retailers like Nordstrom, Urban Outfitters, Free People and Anthropologie.

HS - WHAT IS YOUR YEARLY TRADE SHOW SCHEDULE?

MDL - We sell all over the world and we sell at trade shows across the country throughout the year. We are in NYC 6 times a year, and we also show in Las Vegas, Los Angeles, Chicago, Texas, and most recently Miami.

HS - WHAT’S YOUR BIGGEST SALES CHALLENGE?

MDL - The biggest challenge is often the plethora of customers that we cater to. Every buyer has a different clientele, and while it is so much fun determining what product will work best for their clientele, it doesn’t come without some challenge.

HS - TELL US ABOUT A TYPICAL DAY AT A TRADE SHOW.

MDL - While showing at trade shows, we have a constant flow of customers coming into our booth to place reorders or to introduce our line to their store. A typical day is spent working with our customers helping curate the best selection for their stores.

HS - HOW DO YOU USE HANDSHAKE AT TRADE SHOWS?

MDL - Handshake is an integral part of our selling process while working with our customers. We use it mainly for order taking, but it has been a resource for looking up previous orders when buyers have questions or need help making a decision.

It also eliminates moving around with a cumbersome clipboard and pen, and frees us up to help model and create stories for the buyers. Once we are taking the order, with one touch of a finger, the order is started and the buyers are able to move through their selections more quickly.

With pen and paper, you have to slow down the process a bit to write down all the information. With Handshake, we can work at the buyer’s pace and allow ourselves to engage with them more. It’s a lifesaver!

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