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The Handshake Difference
Delivering the definitive B2B Commerce Platform
Solving real business challenges
Road reps at JuraToys were looking to lighten their load of product binders, clunky laptops, and samples in order to sell more efficiently and provide a better experience to their customers.
An Interview with JuraToys
We recently sat down with Tracia Luther from for JuraToys, an upscale French specialty toy manufacturer. Check out how Tracia ditched her laptop and catalogue binders and did a major upgrade to writing orders on her iPad and iPhone.
HS - What do you sell and who do you sell to?
TL - I sell Janod and Kaloo, two of the specialty toy market’s best toy and baby lines. I sell to locally owned specialty toy, gift and baby stores.
HS - What territory/region do you cover? In what cycle?
TL - My territory includes California, Hawaii, and Nevada. I see my customers quarterly or more frequently as needed, as well as at trade shows.
HS - What’s a typical day like for you on the road?
TL - Being based in LA, the “everywhere is 20 minutes from everywhere” city….depending on traffic, I can do an entire week of out and back type appointments. Efficiency is key when working in LA. The rest of the territory demands longer travel time and multiple overnights.
HS - How do you use Handshake at your field sales appointments? How does it make your job easier?
TL - Let me tell you what my rep life was like BEFORE I used Handshake! Before it entered my world, I traveled around with a big clunky laptop, a giant catalogue binder and a notebook, cell phone, samples and every road rep’s best friend, a gigantic coffee. I felt like I was taking over the store when I walked in. In most cases, in little LA stores, I was!
The ordering process was fine, but far from efficient. My old program allowed me to enter orders, but the very old fashioned way by typing in SKU numbers. Yes, that is old fashioned, my friends!
Enter Handshake. What a relief. All my items are on my phone or iPad. Gone is the giant binder. Gone is the clunky laptop. I have extra space and hands for coffee for my customers. I now breeze in and out of a store with ease. No more entering SKU numbers. I am able to produce a copy of the order on the spot. My customers can view their order on my iPad and see images of the items they’ve ordered next to quantity and price rather than have to search back in the hard copy catalogue.
Using Handshake has helped lighten my travel load as well as increase my efficiency in appointments, which time-crunched retailers appreciate. It also makes me look pretty techy-cool, and a step ahead of the rest. Hey, watch me take an order on my phone!