Eloise Dress - Stretch satin midi mermaid dress with neck tie

A Los Angeles native, Simona Maghen always had a flair for fashion. As a child, she was often found drawing at her easel, crafting with her hands and creatively expressing herself through her clothing. When she was in the fifth grade, she had already designed and named the label for her future clothing line. By the tender age of ten, her path in life was set. Simona’s love of fashion was first inspired by her mother’s sophisticated style and bold, feminine ensembles. Destined to become a designer, she got her first job in the industry two weeks after earning her Bachelor's Degree in Fashion Design from California State University, Northridge. After working as a designer for various clothing manufacturers for both junior and women’s contemporary labels in the Los Angeles garment district, her designs eventually appeared in high-end retailers, including Neiman Marcus, Nordstrom, Macy’s & Dillard’s. In 2017, her dream of launching her own eponymous label, SIMONA MAGHEN was realized, and SIMONA RTW, her company, was born. Today, she designs from her Los Angeles studio with her pieces showcased in boutiques both domestically and internationally. Paying homage to her late mother, each garment is adorned with a purple satin ribbon, a color detail associated with the line, representing her mother's favorite color. At SIMONA MAGHEN, design is key. The DNA and essence of the brand is in creating innately feminine pieces that inspire confidence in every woman. Coupling quality design with a love of detailing, the style and construction of every garment's goal is fit to flatter. With each timeless silhouette, experience the class and sophistication of a SIMONA MAGHEN garment.