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My Darlin' is a Brooklyn-based design and paper goods studio cultivating nostalgia through design and future paper ephemera. At the moment we focus primarily on greeting cards, art prints, and Notevelopes. A love for bold colors, playful typography, vintage novelty prints, abstract pattern play, and a susceptibility to love at first sight are at the heart of the company. We love to create moments of surprise and delight in hidden or overlooked places. This is actually how we came up with our signature product: Notevelopes (the note is on the envelope). You’ll also find hidden messages on the back of our cards that relate to the message on the front – a very hidden detail that brings lots of delight if a user finds it. The wisegal behind it all is Priyanka Batra, an Iowan by way of the U.K. and India, who is probably vintage shopping, eating eggs, or putting salt on stuff.