Beauty Trade Shows You Should Be Exhibiting At

Johnny Marx
September 11, 2015

In the Beauty and Cosmetics industry, new products are popping up all the time, from hair care, to skin care, to fragrances. In this highly competitive space, it’s necessary to incorporate in-person channels into your sales and marketing strategy, both to showcase your products and see what else is out there. Trade shows are a great way to do just that. According to, the Beauty & Cosmetics business is a staggering $56.63 billion dollar industry in the US alone. Heading to a trade show to carve out your own niche in the space can lead to new contacts, increased brand awareness, more orders, and a better understanding of the market you’re competing in. Here are a few beauty trade shows that you should consider attending.

Beauty Trade Shows Your Brand Should Exhibit At

1. CosmoProf (North America)

Dates & Location: July 24-26, 2016 - Las Vegas CosmoProf North America is ranked as one of the top US trade shows by Trade Show Executive, and it’s one of the fastest growing trade shows in America. A microcosm of the entire $50 billion dollar industry, this trade show should be at the top of your list. You’ll be able to rub shoulders with more than 30,000+ attendees, along with more than a thousand other exhibitors from over 39 countries. You can also get access to an exclusive exhibitor area, marketing opportunities, and more. Related products and services like cosmetics packaging and private label manufacturers can also be found there. If your brand has expanded to Europe and/or Asia, CosmoProf also runs trade shows in Bologna, Italy and Hong Kong.

2. America’s Beauty Show

Dates & Location: March 12-14, 2016 - Chicago America’s Beauty Show has been around for over 90 years. The three-day event brings in more than 65,000 salon professionals, makeup artists, business owners, leading product manufacturers, distributors, retailers, and many others. Owned and produced by Cosmetologists Chicago, it’s an event that more than 10,000 full-time beauty practitioners, businesses, and students have endorsed.

3. International Beauty Show

Dates & Location: March 6-8, 2016 - New York As a wholesale brand or distributor, would you let go of an opportunity to attend a trade show where more than 94% of attendees make purchases right off the floor, and 82% influence larger purchasing decisions? The International Beauty Show is the longest-running mega beauty event with more than 63,000+ people in attendance. Collect leads or sell directly to beauty professionals and retailers looking for new products and buying their favorite products to stock up salons and store shelves.

4. The Makeup Show

Dates & Locations: November 7-8, 2015 - Chicago January 30-31, 2016 - Orlando March 19-20, 2016 - Los Angeles May 1-2, 2016 - New York September 24-25, 2016 - Dallas The Makeup Show is a professional beauty event open to makeup artists, hairstylists, cosmetologists, photographers, industry insiders, salon owners, retailers, beauty brands, distributors, and wholesalers. Apart from the fantastic marketing opportunity, The Makeup Show offers insights on makeup techniques and other educational opportunities not available elsewhere.

5. International Salon & Spa Expo

Dates & Location: January 30 – February 1, 2016 - Long Beach The International Salon & Spa Expo is the biggest trade show dedicated to beauty professionals on the West Coast. It’s your opportunity to connect with more than 40,000 licensed professionals specializing in Hair Care, Nail Care, and Skincare. Apart from the trade show itself, you’ll also get access to the rush of special events, including Night Out parties, teach-ins and meet ups, the Southern California Beauty Career Fair, ISSE blogger Café and more.

6. In-Cosmetics

Dates & Location: April 12-14, 2016 - Paris In-Cosmetics is a global event for cosmetics and personal care ingredients visited by more than 8500 senior decision-makers from more than a hundred countries. As a wholesaler or distributor, it’s your perfect platform to generate leads, develop relationships, and go home with orders and contacts in hand. If you deal with the manufacturing or supply of raw materials, ingredients, packaging, and products related to cosmetics, toiletries, personal care, fragrances, etc., In-Cosmetics is where you should be exhibiting. If you’re a beauty brand looking to source materials, you should think about attending––other attendees include Cosmetics and beauty manufacturers, research institutions, and distributors.

7. Salon International

Dates & Location: October 10-12, 2015 - London Salon International is a must-visit if your business has anything to do with hair care. Salon International boasts global reach, a senior-level attendee profile, and above- average spend. Salon owners, stylists, hairdressers, salon managers, color technicians, hair care specialists, wholesalers, and retailers make up the bulk of visitors. More than 83% of visitors come in for inspiration, about 68% come in to see latest techniques and trends, and over 68% of visitors come in to see products and equipment. At least 54% of visitors come with the intention to buy. Salon International also hosts Salon Live and Salon Seminars for an endless supply of knowledge, information, and inspiration.

Beauty Trade Shows Come Calling

If you’re a brand or distributor that focuses on beauty products, makeup, and cosmetics, these trade shows are a great opportunity for you to educate your potential customers, learn about new techniques and products, talk to the people who’ll be using those products, connect with other industry veterans, and find valuable business contacts. Bookmark the dates, fix your calendar, and make sure that you’re well-prepared come showtime. Are you jet setting to any of these beauty tradeshows? Do you think we missed any beauty tradeshows worth noting? Let us know in the comments below