Best Podcasts for Road Warriors
As a field sales rep with places to go and people to see, you probably spend much of your time in the car driving from meeting to meeting. All those hours behind the wheel can become incredibly monotonous, and Lite 80s radio/another round of listening to the playlists on your phone just aren’t enough after a while. That’s where podcasts come in. They’re a great way to stay entertained and informed, and many of them are available for free download. I previously thought that podcasts were a relatively old medium--long supplanted by streaming video and downloadable audio books. But then I found Serial, a non-fiction reportage-style podcast whose rabid fans (including me) are still trying to wrap their heads around a real-life 1999 murder case. It was at that point that I realized: the podcast is still very much alive. Of course, there are many who’ve known this all along--there are many highly successful podcasts on the air now, many of which would be perfect for a long drive between store visits. We’ve put together a list of some of the best podcasts for salespeople (about sales and other topics), so that you can gain new perspectives, inspirations, and insights to take with you into all of your meetings.
Best Podcasts for Road Warriors
1. The Advanced Selling Podcast
With almost 300 episodes as of this writing, B2B sales experts Bill Caskey and Brian Neale’s The Advanced Selling Podcast has hours of reserve material for the new listener. Each episode is about 15 minutes long, making them easily digestible and high-impact. While not every episode is going to be relevant to wholesale sales reps (some of their content is directed towards inside sales teams), much of what they have to say about responding to objections, leveraging human psychology, and all-around communication are relevant to all salespeople, no matter what particular field they’re in. Both new and past episodes of the podcast are available for free download on iTunes, and can also be listened to on their website. Past episodes include: Habits of High Performers, Precision Selling, Modern Sales Behavior, and How to Handle Buyer Resistance.
2. The Ziglar Show
Zig Ziglar was a top salesperson turned motivational speaker, coach, and author. His name peppers “best quotes about sales” lists, and millions have turned to him for sales advice. The Ziglar Show podcast continues in his name, providing sales advice for reps as well as general advice for success that can be applied to everyone. Ziglar passed away in 2012, but the podcast is currently run by his son Tom Ziglar and host Kevin Miller. Past episodes include: Relationships that Matter, Balance in Life, Do You Manipulate or Sell?, and Working Smarter, Not Harder.
3. Harvard Business Review IdeaCast
Harvard Business Review’s IdeaCast is a podcast that brings you “the analysis and advice of the leading minds in management.” While this particular podcast isn’t about sales specifically, it may offer ideas that you can apply in your business or just in the course of your sales meetings. Podcasts consist of interviews with luminaries and top business leaders around the world on a wide variety of topics. Past guests include Google’s Eric Schmidt, Amazon’s Jeff Bezos, poet and author Maya Angelou, and investor Marc Andreessen. It’s also available for free download on iTunes. Past episodes include: How Google Manages Talent, How Companies Can Embrace Speed, Identify Your Primary Customer, and Why We’re All In Sales.
4. This American Life
Okay, so this isn’t about sales or even about business. This American Life is a podcast that tells a new story each week. Featuring everything from journalistic pieces to essays, first-person memoir, and fiction, This American Life will help you become a better sales rep by teaching you how to become a better storyteller and communicator. Plus, when you’re on the road and you’re in the mood for something other than business and sales material, this podcast will keep you entertained for hours. It’s been in production since 1995, and there are hundreds of episodes to choose from. They’re also completely free, available for listening on the This American Life website
. You can download the latest episode on iTunes. Also, fun fact: these are also the people who produced Serial, that crazy addictive podcast I mentioned earlier. Past episodes include: It’s Not the Product, It’s the Person, The Radio Drama Episode, Day at the Beach, and Stuck In The Middle. There’s our list of best podcasts for field sales reps on the road. Fill up your iPod or iPhone, connect to your car’s sound system, and prepare to make that time on the highway a little bit more enriching. Do you have a favorite podcast to share? Let us know in the comments.