Fashion Trade Shows You Should Be Going To
Start a business, and you’re immediately busy with marketing. While opportunities always exist online, you might need a little push to put things in gear. That’s where trade shows shine. Trade shows are a massive marketing opportunity that can boost your brand awareness among retailers, give a much needed push to your sales, and provide you with ample opportunity to connect with the rest of the Fashion industry. You can hate trade shows. You can love them. You just can’t ignore them. They provide visibility, a credibility boost, networking time, new relationships with clients and vendors, a chance to generate leads, and the opportunity to get the attention of others tightly tuned in to your industry. Camille Candella. Vice President of Marketing for Emerald Expositions, oversees popular trade shows such as The Couture Show, JA New York, and Source Direct. She was quoted in an article in Forbes saying, “A tradeshow environment allows retailers to see product in person, establish what’s trending in their marketplace, and get comprehensive product information in one contained location. It is also a unique opportunity for them to build relationships with their vendors.” For exhibitors, it’s all about rubbing shoulders with these prospective customers and being part of the fashion industry conversation. We’ve gathered this list of fashion trade shows in the United States that your brand should think about exhibiting at, whether you’re a wholesaler or distributor.
Fashion Trade Shows
Location: Las Vegas, NV Looking for the top trends covering men’s, women’s, and children’s apparel? How about footwear, accessories, and manufacturing? Check out MAGIC, purported to be the world’s largest fashion marketplace. With experience spanning 85 years and counting across 120+ countries, Magic is the fashion show that lives up to its name. This trade show pulls together 60,000+ industry insiders and exhibitors in Las Vegas, across fast fashion, contemporary luxury, and other trends. The event includes several niche trade shows under its umbrella. These include SOURCING at MAGIC, a show that features materials, technology, and logistics solutions and WWDMAGIC, a show dedicated to juniors’ and women’s fashion. There is also PROJECT, which is dedicated to exhibiting advanced contemporary fashion for men and women, as well as designer collections. (PROJECT also has a sister show that takes place in New York City in January).
2. Fashion Industry Gallery
Location: Dallas, TX Consider this: 28,000 square feet of contemporary loft-space, directional lighting, and one of the leading fashion markets in the nation. Head out to Downtown Dallas to exhibit at the Fashion Industry Gallery, a boutique wholesale venue featuring brands across men’s, women’s and children’s contemporary, as well as accessories and footwear. At the venue, there are also a few dozen permanent showrooms, where brands have set up shop. It’s a great opportunity to showcase your products in a place where retailers are looking to gain access to new trends.
3. L.A. Fashion Market
Location: Los Angeles, CA " California Market Center, downtown LA’s fashion industry trade show hub, is host to the L.A Fashion Market, which features brands across Women’s, Men’s, and Children’s categories. In the same location, you can also access niche exhibiting opportunities at other shows like SELECT (contemporary apparel, accessories and footwear), SHAPE (active wear and lifestyle), TRANSIT (footwear), and LA Kids Market (childrenswear and maternity).
4. Chicago Collective
Location: Chicago, IL Would you miss out on an opportunity where 300 exhibitors show off some of the finest men’s classic and contemporary apparel? Say hello to Chicago Collective, an open-booth format trade show at Chicago’s Merchandise Mart.
5. World Shoe Accessories
Location: Las Vegas, NV The footwear industry in the U.S this year accounted for about $20 billion in customer spending, according to Statistic Brain. This multi-billion dollar industry calls for a tradeshow of its own. An offshoot of MAGIC, the World Shoe Accessories trade show is focused on fast fashion footwear. With buyers from over a hundred countries, the show includes the largest selection of affordably priced footwear brands in the world, and is the only show in the fast fashion footwear category.
6. New York Shoe Show
Location: New York, NY Yet another show that focuses on the footwear market, the New York Shoe Show happens right in the heart of New York City. Managed and hosted by the FFANY (Fashion Footwear Association of New York), the show is where more than 300 footwear manufacturers showcase 800 brands. In search of the next big trend in the ever-stylish NYC, thousands of retail buyers, independent storeowners, boutique buyers, department store merchants, the press, and many others throng looking for the next hottest thing. That, right there, is your chance.
7. TexWorld USA
Location: New York, NY Held bi-annually, Texworld USA is your opportunity to get in touch with some of the largest textile and accessories manufacturers from the Middle East, Asia, North America, and many other regions from around the world. Witness the best of what the world has to offer in denim, linen, embroidery, knits, prints, silks, trims, accessories, and more. Meanwhile, you’ll also have the chance to meet designers, merchandisers, overseas sourcing specialists, retailers, and many others.
Location: Chicago, IL Do you specialize in Women’s apparel and accessories exclusively? You should consider presenting your wares at STYLEMAX, one of the best niche women’s accessory and apparel trade shows in the U.S. It’s held about 4 times per year at the popular Merchandise Mart in Chicago. Boasting of a category range including contemporary, accessories, gifts, and more, the show has been on for the last 15 years. The 7th floor is calling.
9. Intermezzo & Accessorie Circuit
Location: New York, NY If you have something exclusive and unique, and your fashion collections need a breather from the commercial heat of fashion trade shows, the co-located Intermezzo Collections and Accessorie Circuit are great venues for you. While Intermezzo deals with major women’s fashion collections, Accessorie Circuit is the perfect addendum, featuring designer accessories, fine jewelry, handbags, scarves, belts, and gifts. What fashion trade shows are you attending every year? Let us know in the comments. For more top trade shows across 16 different industries, as well as dates, locations, and attendee/exhibitor stats, download our 2015-2016 Trade Show Directory here.