Twitter Marketing Strategy for Trade Shows: Dos and Don'ts
If you do business at tradeshows, you should be using a Twitter marketing strategy. When used wisely, Twitter can be a way to establish your presence, build your network, make connections, and most importantly - close business. Read on to learn how you should (and shouldn't) be using Twitter at tradeshows.
Twitter Marketing Strategy at Tradeshows: The Dos
1. Build your follower list
To state the obvious - your effectiveness and reach over Twitter is directly correlated to your number of (qualified) followers. Run retweet or promotional campaigns prior to attending important industry tradeshows to expand your Twitter following. Ideally, your focus should be on grabbing the attention of potential customers you'd like to connect with at the upcoming show.
2. Notify your network
Tweet at your followers to make sure they know you'll be at the upcoming event, and let them know your booth location. Better yet, try and engage your followers about their attendance and use it as an additional channel to set up in person meetings with potential customers.
3. #Hashtag it up
Don't forget to use the official hashtag of the tradeshow in all tweets before, during or after the show. This is a no-brainer as it keeps you connected to the tradeshow network and gives potential customers and business partners a chance to find you simply based on your presence at the show.
Twitter Marketing Strategy at Tradshows: The Don'ts
1. Tweet boring content
Using Twitter is just like any other type of content marketing - you should know your audience and anticipate their needs. Sure, there might be a few people out there who care to read your "Our company booth looks amazing!" tweet. Like your grandma. For the rest of us, why not back it up with an image or video footage to bring it to life and increase engagement? According to Twitter, tweets with photos get twice the response.
2. Suck at grammar
Yea, you might use Twitter personally and it does feel a little casual when compared to other marketing channels. But don't be lazy about proofreading your tweets before blasting them out - no matter how funny or interesting your tweet is, your misspelling of "the" is all someone will be able to focus on.
3. Be inappropriate
Think twice before you tweet that picture of you and your coworkers taking shots at the tradeshow after party. It might seem funny in the moment, but you should really use discretion when representing your brand. Click here for more trade show marketing ideas, and please share any Twitter tips or success stories with us in the comments! #Goodluck.