Wholesale & B2B Wholesale Best Practices | Handshake Blog

Sales, marketing and tech knowledge for wholesale brands and salespeople.

Product Data and Your Digital Catalog

December 2, 2016 by Daniella Shtemberg

Product data management (PDM) is the category of software used to organize, track, and disseminate product data. In manufacturing and distribution, product data management is used to make sure specs that detail how a product was made, like part descriptions and schematics, are readily available. While product data management is usually an internal process, this…Read more

Value Chain Analysis: Finding Areas of Opportunity

November 18, 2016 by Daniella Shtemberg

The value chain presents a systemic view of businesses, with inputs and outputs. Described by Michael Porter in his 1985 book, Competitive Advantage, this concept defines specific activities that organizations perform to make sure that their output (a product or service) is greater than the sum of their inputs, creating value. Reviewing the value chain…Read more

Logistics Strategy in Manufacturing and Distribution

November 16, 2016 by Samantha Selsky

When you’re developing a logistics strategy for your manufacturing or distribution company, it’s not a simple matter of picking a shipper and being done with it. Logistics may seem like a small component of your business, but in reality, it’s second only to product quality in terms of the impact it has on your customer….Read more

The Food Service Industry: 3 Things You Need to Know

November 14, 2016 by Samantha Carr

The food service industry consists of many players to keep track of, many different channels for getting products to market, and many different strategies that can lead to success or failure in the space. Add to that the rapid pace of change in food service industry technology as well as an ever changing regulatory environment,…Read more

Food Traceability: Meeting Rising Expectations

November 2, 2016 by Nicole Groysman

Stricter regulations and consumers’ changing priorities have increased the pressure for greater transparency from food manufacturers and distributors. Food traceability plays an important role for both businesses and their customers as the demand for clear and thorough information on foods’ origins has increased: luckily, new technology is helping distributors keep up with these rising expectations….Read more

The Supply Chain Manager: Top Tips for This Role

October 28, 2016 by Johnny Marx

The last fifteen years have been a time of remarkable change for the supply chain manager. The manufacturing and distribution industry has become increasingly dependent on technology to control and manage its most important supply chain functions. The rise of China, India, and other emerging markets as supply chain leaders has revealed those countries as…Read more

Food Distributors: A Directory of Top Companies

October 26, 2016 by Daniella Shtemberg

Food distributors play a key role in the food and beverage industry, serving as the intermediary between the manufacturer and their respective retail, restaurant, and foodservice operator customers. Because of their longstanding relationships across the industry, partnering with the right food distributors can often make or break whether a potential buyer will stock a manufacturer’s…Read more

9 Beverage Industry Trends to Watch

October 24, 2016 by Corey Carpinelli

The beverage industry is undergoing a period of rapid change. Soda sales have fallen for 11 years straight and are now at a 30 year low. Millennials are emerging as the most important demographic for the beverage industry, an especially influential one due their high engagement on social media, which tends to amplify demographic trends….Read more

Beverage Distribution and Digital Technology

October 12, 2016 by Chris Layne

Technological innovations are causing far-reaching changes in beverage distribution. These shifts are relevant to all those involved in the global supply chain. Whether you’re responsible for running a small vineyard in the south of France or are the CEO of a multinational chain of retail stores, advancements in digital technology are equally applicable to you…Read more

The Manufacturer-Distributor Relationship

October 4, 2016 by Johnny Marx

Manufacturers have two primary channels for getting their products to market and putting them in the hands of customers. The first channel is direct sales, which holds many challenges for manufacturers. Direct sales—selling directly to customers—requires manufacturers to be specialists in every aspect of the marketing and supply chain strategies involved in building, storing, marketing,…Read more