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About Bugaboo Americas

With products available in over 50 countries, Bugaboo is an iconic Dutch mobility brand that manufactures innovative strollers for infants and toddlers.

Industry: Toys, Baby & Kids

Headquarters: Amsterdam

Key Events: Toy Fair, ABC Kids Expo

Sales Order Management
Quotation Mark

Handshake delivers sales order automation that greatly benefits our customers, sales and operations teams. The user experience is superb all the way around. This company gets it.

Quotation Mark

Jason Sharpe

Director of Operations

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Bugaboo and Handshake Give Account Managers Freedom to Move

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The Challenge:

Bugaboo was looking for an intuitive mobile sales solution that would shorten fulfillment times and create a modern, premium experience for their customers.

The Results:

  • Bugaboo’s sales force is more mobile and efficient than ever before.
  • Reps have constant access to real-time sales reporting.
  • The company is now looking to expand their use of Handshake into European markets.

The Story:

A Company On the Move

Bugaboo is a mobility company with the mission of inspiring everyone on the move. The company was founded in the Netherlands in 1999, and employs approximately 1000 passionate people.

Headquartered in Amsterdam, Bugaboo sells to boutique children’s retail stores, select department stores, and participates in key Baby and Kids focused trade shows like the annual ABC Kids show. As Bugaboo continues to lead the industry in innovative product design, delivering its premium brand experience to its retailers and consumers also means enabling the mobility and efficiency of its sales team.

Providing a Modern Customer Experience

Handshake helps Bugaboo account managers raise the bar on what customers expect from a customer appointment. Jason Sharpe, Bugaboo America’s Director of Operations, says, “Account managers can pinch to zoom for close-ups of key stroller features and fabric designs, and the order confirmations received by customers via email have clickable images so the customer can see exactly what they ordered.”

Handshake also supports age-based sizes and multiple color variants for each item. Users also enjoy access to real-time, easy to navigate sales reporting across their mobile devices.

Not only do they sell their standard stock, account managers also log orders for promotional materials like point-of-sale displays, leave-behinds and other collateral that supports their retail partners. Using Handshake drives great levels of operational efficiency for Bugaboo. “Handshake delivers sales order automation that greatly benefits our customers, sales and operations teams. The user experience is superb all the way around. This company gets it,” says Sharpe.

The Impact of Order Management Technology

Speaking from Toy Fair near Handshake’s HQ in New York, CEO Glen Coates said Bugaboo’s experiences align closely with those of other brands in the industry. “One of the things account managers and sales managers love most about Handshake is the speed with which orders are synced back to the website. Customer service teams back at the office are able to receive orders almost instantly, speeding fulfillment times, reducing the length of the cancellation window, improving speed-to-customer, and ultimately improving cash flow.”

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