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The "Salesforce of Wholesale" Just Raised $14 Million

Erin Griffith

A year ago, when it felt like a new unicorn—a startup valued at $1 billion or more—got its horn every two days, investors prized growth over traditional business metrics. With investors now wary of unsustainable, money-burning startups, Handshakes focus was crucial to raising its latest funding round, according to Coates. We think a lot about, When I put a dollar in, how long does it take before a dollar comes back out? I dont think you can go out to the market with a story thats all about growing at all costs now, he says.

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