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Wholesale order app Handshake raises $14M Series B for international growth

Catherine Shu

Handshake differentiates from other wholesale order apps (competitors include Pepperi, NetSuite, and TradeGecko) by focusing on mobile first and trying to make its enterprise software as easy to use as consumer apps. Coates says that when he founded Handshake, good technology for manufacturers and distributors to sell to consumers already existed, but wholesale orders were still managed using outdated, cumbersome methods.

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