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Why B2B may be the next B2C

Kristina Knight

Glen Coates, CEO & Founder, Handshake: As B2B commerce technology advances, more manufacturers and distributors are taking the steps to provide their buyers access to tailored information and efficient ordering in the manner that is most convenient for them. B2B eCommerce websites and mobile commerce apps deliver intuitive user experiences that resemble what buyers already use. B2B buyers can research products or place orders 24/7 and have access to up-to-date product catalogs, real-time inventory availability, and past order history, just like they do as consumers.

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