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Minimum $150

Eye Primer

Retail $8.00

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We’re here to make all your eyeshadow dreams come true.

This stay-all-day Eyeshadow Primer grips your shadow for long-lasting looks that don’t cake, crease or run — all while keeping your shades buildable and blendable. Its lightweight formula has a non-greasy, powdery finish, and creates the perfect canvas for your eyeshadow.

Our eye primer enhances pigment and extends the life of your shadow looks, so your colors will look brighter and bolder for longer. It's water-resistant so it protects your eyeshadows from fading or smudging if wet. And the sheer pale shade of our primer blends flawlessly into all skin tones while keeping your shadows vibrant and clean. 

Swipe some eye primer on your eyelids with the doe-foot applicator, blend it with your fingers, and give it a minute to dry. After that, just apply your shadow like normal and watch the magic happen!

 

 

Say goodbye to your guilt for good. At M2UNYC we’re 100% vegan, cruelty-free, and paraben-free. That way, you’re never buying at the expense of your health or the lives of animals.


Dimethicone, Cyclopentasiloxane, Isododecane, Silica, Acrylates/Octylacrylamide Copolymer, Ethylhexyl Palmitate, Hydrogenated Styrene/Isoprene Copolymer, Isononyl Isononanoate, Silica Dimethyl Silylate, Polyhydroxystearic Acid, Sorbitan Sesquioleate, Tocopherol

. May Contain: Titanium Dioxide (CI 77891), Iron Oxides (CI 77491, CI 77492, CI 77499).

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M2U NYC

Minimum $150
Hoboken, NJ
M2U NYC is here to show you it’s totally possible to have an affordable, high quality, and stylish makeup routine. After a combined 20+ years working for big brands like L’Oreal, Estee Lauder, and E.L.F. Cosmetics, our founder team has the inside scoop on what it really takes to make beauty products — and how unreasonably high our competitors’ prices are. Our goal is to reveal that the right question isn’t “Why are you so cheap?” but rather “Why are other brands so expensive?” But that’s not all. Our products are designed in the one and only New York City. So you can bet we make our products just as extraordinary as our home. This city has an unparalleled, magnetic charm that’s incredibly inspiring to us. From our one of a kind palette cover artwork to our brilliantly bold lipsticks, we bring the New York City spark in every step of product development. That way, we’re always delivering electric, on-trend products to your doorstep.