Minimum $150

False Eyelashes

Retail $6.00

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Message brand

A lash collection inspired by everyday New York girls. Find your match!

*Glue included.

Midtown Girl: A natural volume style, with slim ends for a subtle, sweet, and feminine look. This is the go-to lash for an everyday look.

Chelsea Girl: A natural-to-full volume style, with feathery ends and slightly staggered lashes to give dimension to your eyes while maintaining the effortless chic look.

SOHO Girl: A full-volume stacked style, this lash’s long and short, staggered lashes give your eyes a retro look. Perfect for the boho-chic, the fashion-forward and the in-the-know girls.

Upper East Side (UES) Girl: A full-volume style with flared and dense round lashes for a voluminous look. This is the NYC socialites’ must-have, perfect for New York style glamour and gilt.

Broadway Girl: A dramatic volume style for a dazzling look, stacked with crisscrossed layers. The longer lashes in the center of the eye create an irresistible eye-opening effect. Wear them to ramp up the glam!

Times Square (TSQ) Girl: A dramatic volume style, with dense layers for a thick, voluminous and defined lash look. This is the perfect party lashes designed for daring beauties.

Say goodbye to your guilt for good. At M2UNYC we’re 100% vegan, cruelty-free, and paraben-free. That way, you’re never buying at the expense of your health or the lives of animals.

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Minimum $150
Hoboken, NJ
M2U NYC is here to show you it’s totally possible to have an affordable, high quality, and stylish makeup routine. After a combined 20+ years working for big brands like L’Oreal, Estee Lauder, and E.L.F. Cosmetics, our founder team has the inside scoop on what it really takes to make beauty products — and how unreasonably high our competitors’ prices are. Our goal is to reveal that the right question isn’t “Why are you so cheap?” but rather “Why are other brands so expensive?” But that’s not all. Our products are designed in the one and only New York City. So you can bet we make our products just as extraordinary as our home. This city has an unparalleled, magnetic charm that’s incredibly inspiring to us. From our one of a kind palette cover artwork to our brilliantly bold lipsticks, we bring the New York City spark in every step of product development. That way, we’re always delivering electric, on-trend products to your doorstep.