Important: Handshake will be shutting down on Oct 27, 2023

All purchasing on the website will stop on Oct 11, 2023, and all functionality on the website and in the app will no longer be available on Oct 27, 2023. Learn more here.

To continue buying wholesale via a marketplace with Shopify, please check out the new Faire: Buy Wholesale product sourcing app.

Important: Handshake will be shutting down on Oct 27, 2023

All purchasing on the website will stop on Oct 11, 2023, and all functionality on the website and in the app will no longer be available on Oct 27, 2023. Learn more here.

To continue buying wholesale via a marketplace with Shopify, please check out the new Faire: Buy Wholesale product sourcing app.

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M2U NYC

Minimum $150

Liquid Eyeshadow

Retail $7.00

Color

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Message brand

This highly pigmented eyeshadow gives you intense, irresistible color all day long. Our unique silky-feel liquid formula applies smoothly and evenly to your lids. Choose from 3 ultra-modern matte or 3 intensely metallic shades to go with your every look.

Size: 0.12oz/ 3.3g

Say goodbye to your guilt for good. At M2UNYC we’re 100% vegan, cruelty-free, and paraben-free. That way, you’re never buying at the expense of your health or the lives of animals.

Water (Aqua), Mica, Glycerin, Carbomer, Calcium Aluminum Borosilicate, Phenoxyethanol, Aminomethyl Propanol, Tin Oxide.
May Contain: Titanium Dioxide (CI 77891), Iron Oxides (CI 77491, CI 77492, CI 77499).

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M2U NYC

Minimum $150

Hoboken, NJ

M2U NYC is here to show you it’s totally possible to have an affordable, high quality, and stylish makeup routine. After a combined 20+ years working for big brands like L’Oreal, Estee Lauder, and E.L.F. Cosmetics, our founder team has the inside scoop on what it really takes to make beauty products — and how unreasonably high our competitors’ prices are. Our goal is to reveal that the right question isn’t “Why are you so cheap?” but rather “Why are other brands so expensive?” But that’s not all. Our products are designed in the one and only New York City. So you can bet we make our products just as extraordinary as our home. This city has an unparalleled, magnetic charm that’s incredibly inspiring to us. From our one of a kind palette cover artwork to our brilliantly bold lipsticks, we bring the New York City spark in every step of product development. That way, we’re always delivering electric, on-trend products to your doorstep.

Liquid Eyeshadow