Minimum $89


Retail $39.99

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The Black Friday Collection is here! This "Barney" purple is our favorite out of the new drop. It features premium anodized hardware for a subtle pop of color.

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Minimum $89
Austin, TX
This all started as a class project to develop a business concept that could be started on a student budget. Our idea: insanely comfortable Apple Watch bands. We used a unique woven elastic material that could be easily stretched over the wrist while keeping a secure fit. When we made a B+ on the project, we realized these bands were obviously our ticket to success. That's when we borrowed our Grandma's retro sewing machine and started hand-making bands in the hopes that we would never have to get real jobs after graduation. After receiving an innovation award from Texas Tech, we launched our business in 2017. Today, we are more passionate than ever about this little project and are pretty much living our dreams. We are prototyping some pretty cool new products so we hope you'll stick around to see where we take this thing. These are more than just watch bands. They are the perfect combination of style and functionality. Sport your band at the gym or rock it on a night out and always remember to Live Flexibly. Enjoy your bands amigos, Braxton Manley / Grant Andrews