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BeardGuru is the result of my wife asking me if I could grow facial hair. It turns out that I could grow facial hair but, it was itchy and dry. I found beard products and they worked to reduce the itch and dryness but, they were either to heavy or they left my beard feeling greasy. I wanted a beard oil that hydrated my skin and softened my beard without feeling like I had any product in my my beard at all. After a lot of trial and error BeardGuru was born. Our products are proudly made in the USA with quality ingredients that result in a beard that looks and smells great and is soft to the touch.