Rad River Co.

Living and raising a family in Southern California, we spend a lot of our time outdoors. For my husband and me, that usually means wearing a hat. When we had our son, River, finding hats for him to wear on our adventures in the sun turned out to be harder than expected. He ended up wearing the same two mediocre hats nearly every day for over a year because we just didn’t love the options available. I finally took matters into my own hands when he was about 18 months old and started designing the hats of my dreams. Rad River Co. was established in 2019 and created for those who want well-fitting hats in modern and minimalist styles. Our hats are comfortable enough to wear all day and neutral enough to wear every day. Here’s to the rad!